Humanitarian · Photographer · Strategist · Writer

SORAYA MATOS

Documenting the full spectrum of the human experience — with a camera, a strategy, and something to say.

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About

More than a traveler of the globe — an explorer of ideas.

Based on a 150-year-old farm on the coast of Tomales Bay, I use photography to document the full spectrum of the human experience, making us wonder about our society in an ever-expanding, interconnected world.

I also founded JAMII YA NYUKI, a social impact initiative that empowers Beekeepers in Tanzania — because storytelling only matters if it moves people to act.

Published & Commissioned By

UNESCO · Travel & Leisure · CNN · Condé Nast Traveler · Vanity Fair · VICE · Food & Wine · BBC · Wall Street Journal · ELLE Japan · Stern Magazine · Orion Magazine

2023
Zingst Horizonte Photo Festival — FLORA Exhibitor
2022
Beth Urdang Gallery — FOOD Exhibitor
2021
Arizona State Museum — Wrapped in Color
2019
World Photography Organisation — The Swap Project Winner
2018
Magenta Foundation Flash Forward — Winner

PHOTOGRAPHY

Documentary
The Ghost People of Tanzania
Documentary · Social Impact
Culture
Zapotec Weavers
Culture · Mexico
Editorial
Family Table for CNN
Editorial · Food
Lifestyle
Sisters of the Valley
Lifestyle · Portrait
Travel
From Here, With Love: Bali
Travel · Southeast Asia
Documentary
Begging for Change — Senegal
Documentary · Humanitarian
Food
A Day with Chef Francis
Food · Lifestyle
Travel
From Here, With Love: Portugal
Travel · Europe
Personal
[bod-ee]
Personal · Fine Art
Travel
From Here, With Love: Istanbul
Travel · Culture
Brand
Henry's Original
Brand · Cannabis · Lifestyle
Lifestyle
Be Love Farm
Lifestyle · Agriculture
Personal
Made by Hand
Personal · Craft

STRATEGY

01
Social Impact · Brand Founding
JAMII YA NYUKI — Empowering Beekeepers in Tanzania
Founded and led a social impact initiative that builds economic resilience for beekeeping communities in Tanzania. Combines community-centered storytelling with on-the-ground program design — photography as a bridge between worlds.
02
Editorial Strategy · Visual Direction
Visual Storytelling for UNESCO & Global NGOs
Developed visual strategy frameworks and directed documentary photography for UNESCO's Global Education Monitoring Report and GIZ initiatives — translating complex human issues into compelling image-driven narratives.
03
Education · Workshop Design
Workshop Faculty — Orion, Omega Institute & Beyond
Designed and led photography and storytelling workshops for Orion Magazine × Omega Institute and Evelyn Danzing Haas '39 Visiting Artists Program, helping emerging artists find their documentary voice.
04
Brand · Creative Direction
Brand Visual Campaigns — Cannabis, Food & Lifestyle
Creative direction and photography for product-to-lifestyle brand storytelling — including Henry's Original, Be Love Farm, and A Day with Chef Francis. Authentic imagery that connects people to place and product.
05
Curation · Exhibition
Exhibition & Publication Strategy
Concept development and strategic editorial curation across gallery exhibitions (Parrish Art Museum, Beth Urdang Gallery, Zingst Horizonte Festival) and publishing (GESTALTEN, Bloomsbury, Meredith).

THOUGHTS

02

On Place & Practice

Living on a 150-Year-Old Farm Changed How I See Everything

Slowness as a creative practice. What Tomales Bay, a flock of chickens, and the Pacific fog teach a photographer who has spent decades chasing the world.

Reflection Creative Life
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03

On Impact Storytelling

When Your Photography Becomes a Fundraiser, an Exhibit, and a Movement

The journey from documentary photographer to social entrepreneur — building JAMII YA NYUKI, and what that taught me about the relationship between image and action.

Case Study Social Impact
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04

On Teaching

Teaching Seeing: What Emerging Photographers Get Wrong About Documentary Work

Notes from a decade of workshop facilitation — from Orion to Omega Institute. The one thing I tell every photographer at the start of every class.

Workshop Notes Education
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05

On Brand Storytelling

What Makes Brand Photography Actually Authentic (And Why Most Isn't)

Commissioned work for brands from cannabis to fine dining. A frank look at how to maintain creative integrity when the client has opinions — and a budget.

Essay Creative Strategy
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Get in Touch

WORK
TOGETHER

Whether it's a commission, a collaboration, a conversation about Tanzania, or all three — I'd love to hear from you.